Market Research and Business Plan for a Soft Drink and Bottled Water Manufacturing Plant in Togo

Date: March 14, 2022

Purpose

Inawa assessed Togo’s soft drink and bottled water market for an investor planning a bottling plant. Our team surveyed consumers and interviewed wholesalers across Lomé, mapping distribution channels, pricing and import duties. The findings anchored the business plan we delivered, which the client used to support its fundraising, successfully.

Project details

Period. December 2021 to February 2022

Area. Health & Nutrition

Service. Empirical Studies | Strategy and Finacial Advisory

Method. Mixte method (Quanti. & Quali.)

Tools. ODK Collect, STATA

Staffing. Three (3) Seniors, One (1) Research assistant and Six (6) Field agents

Client/Partner. Investor & Private Sector | Multinational

Targets. 400 Individual surveys and 20 KIIs

Location. Lome, Togo

Tag. Market research, Business plan, Multinational

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